Guest post from my French Sole PR Manager, Rebecca Stone September 17th 2013
September has arrived with all the hectic work schedule that accompanies London Fashion Week, the MICAM show that we do in Milan and of course the big one in Dusseldorf and the two huge shows in Las Vegas and New York.
I thought for the next few months it would fun to ask some of my key staff, co-directors and also the many “Fashionistas” that I know to “Guest Blog” on my website to make a change of interest for everyone who reads this!
My first guest “blogger” is Rebecca Stone, my lovely “Becky” who so brilliantly runs my busy Press & PR office in Mayfair with her assistant Zenouska. Over to you Becky…
“Having loved and worn French Sole shoes since I was 12 years old, it’s a happy coincidence that I have found myself working here since I left university. I remember first seeing the shoes featured in Vogue years ago and dragging my parents to the Ellis Street boutique to choose my first two pairs; black and white gingham with a red trim and a bright red leather pair, both of which I wore to death!
I started working at French Sole during my university holidays as a sales assistant in the Kings Road boutique when it opened in 2008 and subsequently started working in the press office.
My personal favourite styles are the Henrietta (in every colour) and the amazing new Pandora over-the-knee suede boots coming in for AW13!
One element of the work we do in the press office is producing the seasonal lookbook and website imagery; the photoshoots are one of my favourite parts of my job because it is so creative and I love seeing the results of all the work involved.
September marks the seasonal transition for us in terms of the shoes we have for sale and also the website visuals.
We plan the bi-annual seasonal photoshoots with Jane and our fabulous photographer, Helene Sandberg.
After debating whether to do a London-based look or a location shoot for Autumn/Winter 2013, we decided to shoot at the stunning Castle Ashby in Northamptonshire so packed up the cars on Friday afternoon and began the drive up to the location! Zenouska was driving and nominated herself chief music maestro so we had to endure the Kanye West album on repeat for the 4 hour journey, with brief respite only during the service station stop!
When we arrived at the spectacular Castle Ashby, we were greeted by the owner and his two gorgeous Labradors, Bonnie and Oscar.
Zenouska was regaling us with tales of the house being haunted on the journey up to Castle Ashby which resulted in our stylist, Charlie Moore, having to change rooms on day two after a sleepless night of nightmares…
After an amazing breakfast bright and early on the Saturday morning, models Jo and Lucy were into hair and make-up.
With the clothes rail set up in the Orangery, having eventually managed to wheel it across the gravel, we got to work on a long days’ shooting with a break for lunch on the lawn. We were greeted on the lawns with urns of Pimms (which obviously we didn’t touch…) delicious sandwiches and home-baked cookies to re-fuel us for the afternoon.
We had some help from the boys with the lighting equipment.
Luckily the weather held out for us all day until 6pm when - typically - we were the furthest away from the house. With a car full of people, there wasn’t enough room for all of us so Zenouska and I “took one for the team” and ran back in the rain, resulting in us looking like drowned rats.
An evening of delicious food and very competitive games of table football and cards ensued involving a lot of shrieking from team French Sole (we won by a mile) then off to bed as we had to be up bright and early on the Sunday to head over to our second location; Ditchley Park in Oxfordshire.
Another stunning location, our focus here was primarily on the interior shots and still-life imagery as we had free reign of the house to use as many rooms as we liked.
Sir Winston Churchill used to regularly stay at Ditchley Park and we were all very excited to hear of the filming of Pride and Prejudice there!
To see the final images as and when they are released, follow the French Sole Facebook page and sign up to our newsletter at www.frenchsole.com
Huge thanks to everyone involved in the shoot!